Filmmaker David Bond thinks Mother Nature needs a helping hand getting kids to forget the distractions of the modern world and wake up to the benefits of the natural world. Fewer children are spending time in nature and if kids don’t start to re-connect with nature now, who will be the future custodians and stewards of the natural world?
David has appointed himself the Marketing Director for Nature (there was a vacancy) and with the help of the Good for Nothing crew, set out to persuade apathetic consumers of the benefits of this amazing, free, vitamin-D enriched wonder-product.
And we were there to capture the madness.
Newly designed exploration apps, moss footprint nature trails, nature as a wholesale product or nature as the ultime rebel, from bird-step to wild cards to a fathers manifesto rapped along to vanilla ice. No stone, twig or leaf was left unturned in the quest to re-brand nature. Did they do it? We hope so. We’re definitely encouraged to go and play in the woods a little bit more. Who’s with us? Last one up the tree is ‘it’.