We’re delighted that our short promo animation for the new @canongatebooks publication The Antidote: Happiness for People Who Can’t Stand Positive Thinking by @oliverburkeman has already gathered nearly 30,000 views. Following the book’s central principle to the letter, we honestly didn’t waste any time or energy imagining that people would watch and enjoy it. The fact that they have has been an unexpected bonus, which in turn has made us a little happier.The paper cutout technique we used was new ground for us but I think we’ll be building on it in the near future.
If we are allowed to be positive for a moment, the book is a great read and the antidote it delivers is long overdue . Keep your chins down folks, it probably couldn’t be worse.
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