Journeys are a great metaphor for company’s to use when they’re trying to communicate their new strategy and it’s an idea that perfectly lends itself to illustration. I’m going to upload a few examples to show how varied the executions of these can be. Also I should point out that these may look pretty bloomin’ complicated but to the client they are chock full of key messages and insights which are presented through workshops or further documentation to get everyone on side with the new direction. All Aboard!
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